Dirt Roads Project + Alliance for the Great Lakes

As a Michigan-based brand, our connection to the Great Lakes runs deep. Because of this, we’ve teamed up with the Alliance for the Great Lakes to support their work in preserving and protecting our region’s most vital freshwater resources.

Your purchase supports their mission to keep the Great Lakes clean, safe, and thriving.

Meet the Alliance for the Great Lakes.

The Alliance for the Great Lakes is a nonpartisan nonprofit working across the region to protect our most precious resource: the fresh, clean, and natural waters of the Great Lakes.

They are dedicated to ensuring clean, healthy water that all life can depend on — today and for generations to come. As a strong voice for the Great Lakes, they also elevate the voices of the communities that rely on these vital waters every day.

Join us in protecting our freshwater.

The Great Lakes hold 90% of North America’s fresh surface water. They’re a lifeline — for wildlife, communities, and the environment. That’s why we’ve partnered with the Alliance for the Great Lakes, an organization fighting to keep these waters clean, healthy, and protected.

Together, we have designed the Great Lakes Classic Tee as a commitment to protecting our freshwater. Every purchase of this limited-edition tee helps fund conservation efforts, from pollution prevention to habitat restoration.

Want to learn more about the Alliance for the Great Lakes?

Each year, tens of thousands of volunteers and advocates join together to keep the lakes healthy and safe for all.

If you are interested in learning a little more about the Alliance for the Great Lakes, you can find info on volunteering, donating, and more on their website linked below!

Learn More

On behalf of Dirt Roads Project and the Alliance for the Great Lakes, thank you for helping us protect our most precious resource: the fresh, clean, and natural waters of the Great Lakes!